<h2>That’s the story of a communication agency that sees people doubting more and more about communication campaigns, and want to bring sincerity back in messages to reconnect with the people.</h2>
The world according to Sidièse
A world where communication is becoming less and less effective, as people no longer know who to believe.
A world where communication is lacklustre and enfeebled, slowly disintegrating yet at the same time rapidly recomposing.
How can we restore the necessary faith in our profession to continue working within a society of which we are a integral part?
Reconnect with people.
The adventure of sincerity
This is the real life story of Sidièse, our communication agency: we see our profession progressively becoming less and less effective, and observe that companies and institutions are gradually losing touch with people, but we refuse to give in!
Today when, as happens all too often, people dismiss something saying "It’s just communication", it means that they don’t believe what they’ve been told. Worryingly, this is just the opposite of the definition of the word "communication" in the dictionary. When a word means one thing and at the same time its opposite, it’s definitely not a good sign.
How can society function as a whole if one half of it can’t believe the other?
Communicators need to reinvent themselves.
Doing what we can to find new ways of speaking together, at Sidièse we feel it’s our responsibility... but at the same time a huge adventure.
So we rolled our sleeves up, and put back on the drawing board a quality often conspicuous by its absence from agency processes: sincerity.
We consulted the work of sociologists who in the course of their work are studying the question, "What form can modern society now take"?
We discovered new ways of thinking, and of co-constructing with those stakeholders and audiences that we want to re-connect with.
We discussed our findings with our clients and prospects and were delighted when they encouraged us. Later they asked us to work on this approach on their behalf, and to include it in our creation process, right at the heart of what we do.
We’ve just left behind a century where as long as messages were blasted out on mass media, people listened. But Sidièse was born in December 1999, and this is no doubt what destined us to change and innovate.
And today, we’ve made it! - we can go where others find it difficult, when pulling the usual strings is no longer an option.
To do this, we use the whole range of multicanal, B2B, B2C, internal, external, web, new digital media, print, events, etc.
We often, but not exclusively, focus on sustainable development subjects, since each and every sector needs to restore confidence and bring together people from all horizons to be at once citizens, collaborators and partners.
For each project, we make sure that we give straight answers to straight questions, however unsettling they may be, as long as they enable us to move forward.
In everything we produce, this mixture includes a sort of anti-spin protection, an extra dose of sincerity, and extra-strong messages which avoid promising too much and which people would otherwise find hard to believe.
In short: it’s a big adventure - a mission to win back communication, that we hope you will join us in.