Creation & Portfolio :

Welcome to the creative showcase of the agency. Our creative directors, web designers, copywriters and all our creative people have worked tirelessly on each of these campaigns. Enjoy !

Notre Portfolio

NESPRESSO • COFFEE SONGS
J'AIME TA COULEUR CAFE: to celebrate the 10th anniversary of its "AAA Programme for sustainable quality", Nespresso organised an larger-than-life exhibition, « Coffee Songs » by the photographer Reza on the banks of the Seine. The agency organised the inauguration of the exhibition and, as a preview, a meeting between experts, people involved in sustainable development and those actually in the Programme itself, the NGO Rainforest Alliance and Tristan Lecomte (Pur Projet), to exchange with the brand about this initiative and its results. A press lunch was also organised for journalists to discover the Reza exhibition and the AAA programme. In all, more than 150 people (clients, journalists and stakeholders) participated in this unique event. ACTION: CONSULTANCY - EVENT PLANNING - PRESS CONFERENCE - MOBILISATION OF STAKEHOLDERS - INVITATIONS
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NESPRESSO • COFFEE SONGS
J'AIME TA COULEUR CAFE: to celebrate the 10th anniversary of its "AAA Programme for...
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HERTA
Herta
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HERTA
Herta
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SUSTAINABLE PARIS
SUSTAINABLE PARIS - HOORAY FOR CITIZENS’ INITIATIVES! Sustainable development is definitely something to shout about. And great sustainable initiatives deserve to be celebrated and rewarded with a trophy! That’s what Utopies, the Agency for Urban Ecology, and Sidièse decided when they created the Sustainable Paris Promotion to recompense 11 winners, selected for their social and environmental actions. Whether it’s organizing a jumble sale between neighbours, providing a service of healthy, organic meals, starting up a system of composting in the back yard of your block of flats, or adopting co-working, our Parisian friends are never short of ideas ! ACTION: WEB SITE - WEB ADVERTISING - BILLBOARDS - POSTCARD CAMPAIGN - DIRECT MARKETING - EVENTS
PRINT, WEB, VIDEO, EVENT
SUSTAINABLE PARIS
SUSTAINABLE PARIS - HOORAY FOR CITIZENS’ INITIATIVES! Sustainable development is definitely...
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ASMAE - ASSOCIATION SOEUR EMMANUELLE
Conception et création de la campagne "Réfugiés derrière les clichés"
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ASMAE - ASSOCIATION SOEUR...
Conception et création de la campagne "Réfugiés derrière les clichés"
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SNCF
The Hive is BUZZZZZZZing: La Ruche (the Hive), is the internal information site of the SNCF where the staff are the heroes. In fact, its content is produced and updated by teams of internal contributors. For 3 years Sidièse has breathed life into this community of “little bees” and has really created a big Buzzzzzzzzzz among all the staff. ACTION: POSTERS, STICKERS, STAND, POS, EMAILS, VIRAL FILMS, EVENTS
PRINT, WEB, VIDEO, EVENT
SNCF
The Hive is BUZZZZZZZing: La Ruche (the Hive), is the internal information site of the SNCF where...
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ADEME
NOW IS THE FUTURE! Along with Jeremy Rifkin, Louis Gallois and Chantal Jouanno, … ADEME gathered together more than 700 people at the Palais Brongniart for a day of conferences on the theme of technological innovations and their contribution to the green economy. Electric buses, wind turbines, solar cells were among the technology on show, and visitors we able to discover 40 projects for tomorrow’s world as well as all sorts of gizmos and prototypes. ACTIONS: GRAPHIC IDENTITY - WEB SITE - SCENOGRAPHY - EXHIBITION - EVENT - EMAIL - VIDEO
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ADEME
NOW IS THE FUTURE! Along with Jeremy Rifkin, Louis Gallois and Chantal Jouanno, … ADEME gathered...
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HERE
LE BEST OF DIRECT MARKETING FOR HERE: a creator of GPS maps for (auto)mobiles, HERE entrusted us with the keys to their BtoC and BtoB communication. Email, Mailing, web apps, competitions, in white label, co-branding or front, thanks to HERE Sidièse have become the masters of “Click here” and “Update Now” ! And it’s good to remember that an updated GPS is the guarantee of getting from A to B by the shortest route and therefore reducing mileage. So that fits in just nicely in with our sustainable development principles! ACTIONS: DIRECT MARKETING - DIGITAL - WEB APP - CONSULTING AND STRATEGY
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HERE
LE BEST OF DIRECT MARKETING FOR HERE: a creator of GPS maps for (auto)mobiles, HERE entrusted us...
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LAURETTE FUGAIN ASSOCIATION
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LAURETTE FUGAIN ASSOCIATION
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NESTLE WATERS
DISCOVER ALL THE BENEFITS OF DRINKING WATER WITH NESTLE “WET DAYS”: for the last three years, Sidièse has assisted Nestlé Waters in the organisation and logistics of their “Wet Days” on 4-6 sites in France and in Belgium. The aim is to raise awareness in children of 6-12 in issues related to water (hydration, scarcity, the different forms of water on Earth) with several workshops being run by volunteers working in the various bottling plants hosting them: VITAL’Eau, ECOL’eau, Star’AQUAdemie… fun names for cartoon characters specially created for the occasion and featuring on all the communication tools. ACTIONS: INTERNAL COMMUNICATION - POSTERS - EMAILING - EVENTS - COMMUNICATION TOOLS - COMMUNICATION CAMPAIGN
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NESTLE WATERS
DISCOVER ALL THE BENEFITS OF DRINKING WATER WITH NESTLE “WET DAYS”: for the last three years,...
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PICARD
FROM THE FIELD TO THE PLATE, PICARD PUBLISHES ITS FIRST, ATTRACTIVELY ILLUSTRATED REPORT: a presentation in 3 parts - the origin of products, life in the stores, and Customer relations - and highlighted by coloured illustrations of the main stages in the life of products. ACTIONS: CONSULTANCY - PRINTED SUSTAINABLE DEVELOPMENT REPORT
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PICARD
FROM THE FIELD TO THE PLATE, PICARD PUBLISHES ITS FIRST, ATTRACTIVELY ILLUSTRATED REPORT: a...
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GPSO
BIEN DANS SON ASSIETTE WITH GPSO: feeling good about food also means being more careful about what you consume. This is the message that Grand Paris Seine Ouest (GPSO) wants to pass on to its inhabitants, in partnership with the big supermarket brands in the area. A calendar of seasonal fruit and vegetables, shopping notebooks, a competition to find the best thrifty, no-waste recipes - a complete practical and fun happening over several action-packed days. ACTIONS: STAND - TOTEMS - POSTERS - EXPERIENTIAL SESSIONS - GOODIES
PRINT, EVENT
GPSO
BIEN DANS SON ASSIETTE WITH GPSO: feeling good about food also means being more careful about what...
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COLIBRIS
The Colibris movement and Sidièse, during the presidential campaign, launched a nationwide campaign to create a broad movement capable of influencing public decisions with the aim of moving towards a « genuinely human and ecological society ». The agency created a visual identity to convey the idea of a pledge of action and, at the same time, optimism through the logo “ We’re all candidates in 2012 for a Republic of Conscience”. Piere Rabhi, Mélanie Laurent as well as Zaz appeared in the launch video and throughout the campaign. Photographer JR also took part within the Framework of the Inside-Out project. ACTION: BILLBOARDS - WEB
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COLIBRIS
The Colibris movement and Sidièse, during the presidential campaign, launched a nationwide campaign...
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NESPRESSO
To promote the recycling of used capsules and increase the collection rate, Nespresso is developing a special marketing programme: Ecolaboration. Sidièse is assisting the brand in raising awareness among its customers and has conceived and developed a relational marketing campaign to enable members of the Nespresso Club to find out where the nearest collection points are using a geolocalisation system integrated in the emails they receive.
WEB
NESPRESSO
To promote the recycling of used capsules and increase the collection rate, Nespresso is developing...
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MUSTELA FOUNDATION
HOW TO SUPPORT CHILDREN AND THE FAMILIES OF CHILDREN SUFFERING FROM ATOPIC DERMATITIS? To help children cope with everyday life and learn how to take on board the pathology, Sidièse created a cartoon: The adventures of Lisa and atopic dermatitis (3 episodes so far). Sidièse is also assisting Mustela on an international level, notably by ensuring videos are appropriate for local contexts. ACTION: CONSULTING & STRATEGY - AUDIOVISUAL - BRAND CONTENT
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MUSTELA FOUNDATION
HOW TO SUPPORT CHILDREN AND THE FAMILIES OF CHILDREN SUFFERING FROM ATOPIC DERMATITIS? To help...
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PERNOD RICARD
18 000 COLLABORATORS WORLDWIDE ALL MOBILISED AT THE SAME TIME: for the last 3 years, Responsib’ALL Day is the day of the simultaneous mobilisation of all the Pernod Ricard employees around the world to promote the responsible use of alcohol. After first defining the Group’s CSR platform, Sidièse developed the necessary tools to make these annual red-letter days a reality. ACTIONS: GRAPHIC IDENTITY - CONCEPTION OF EVENTS - WEB SITES - PRINT TOOLS - AUDIOVISUAL
PRINT, WEB, VIDEO, EVENT
PERNOD RICARD
18 000 COLLABORATORS WORLDWIDE ALL MOBILISED AT THE SAME TIME: for the last 3 years, Responsib’ALL...
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LE CHAT
"WASH BETTER – IT'S A WHOLE PROGRAMME" ! Sidièse assisted the brand Le Chat in the process of securing an eco-certification for the washing product Le Chat Eco-Efficacité. The agency came up with the idea of questioning experts and consumers on the ecological, social and economic issues of washing. The objective was to meet the expectations of society and citizens. ACTION: WEB SITE - TRADE - SOCIAL NETWORKING - EMAIL
PRINT, WEB, VIDEO, EVENT
LE CHAT
"WASH BETTER – IT'S A WHOLE PROGRAMME" ! Sidièse assisted the brand Le Chat in the...
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NESTLE
NESTLÉ SUSTAINABLE DEVELOPMENT REPORT OR ”HOW TO CREATE SHARED ADDED VALUE?” Nestlé entrusted us with the production of their 2013 Sustainable Development report, which we created in a magazine format to make it more accessible. Inside, there are face-to-face interviews, a host of special features, illustrations, facts and figures, and more… We also developed the digital visibility of the report by adding a QR code which links up to the video interview with the CEO of Nestlé France, as well as publishing on intranet a Flip Book version of the report. ACTIONS: SUSTAINABLE DEVELOPMENT REPORT - DIGITAL - AUDIOVISUAL
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NESTLE
NESTLÉ SUSTAINABLE DEVELOPMENT REPORT OR ”HOW TO CREATE SHARED ADDED VALUE?” Nestlé entrusted us...
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THE FIGHT AGAINST LEUKAEMIA
NATIONAL LEUKAEMIA DAYS: Sidièse, as a partner of the Laurette Fugain Association since 2005, is sponsoring the first edition of National Leukaemia Days. To promote the work of associations and reinforce the solidarity which links together the general public, medical research and people suffering from the disease, the agency devised the identity of the event: I give, you do research, they get better. The volunteers are looking forward to meeting you on the occasion of these Days on 29th and 30th March 2014. ACTION: BILLBOARDS - PRINT - VIDEO
PRINT, VIDEO
THE FIGHT AGAINST LEUKAEMIA
NATIONAL LEUKAEMIA DAYS: Sidièse, as a partner of the Laurette Fugain Association since 2005, is...
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NESPRESSO
HOW TO RAISE AWARENESS ON NESPRESSO CAPSULES RECYCLING? Starting by mobilizing Nespresso's employees on the topic during the Sustainable Development Week. Talking about recycling? Yes! But while staying trendy and classy, in accordance with the brand spirit. We did it with the Green Week! ACTION: POSTERS - EMAILING - IN STORE CARDS - STICKERS
PRINT, WEB, EVENT
NESPRESSO
HOW TO RAISE AWARENESS ON NESPRESSO CAPSULES RECYCLING? Starting by mobilizing Nespresso's...
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ELIOR
THERE’S SOMETHING TO SUIT EVERYONE’S TASTE AT ELIOR! The agency is assisting the Elior group to organise a series of events in secondary schools for National Taste Week. With the “Fous du gout” campaign, youngsters find out about today’s eating habits. Attractive and fun posters, a zany Facebook game - anything goes when it comes to encouraging our teens to eat healthily. ACTION: POSTERS - SOCIAL MEDIA
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ELIOR
THERE’S SOMETHING TO SUIT EVERYONE’S TASTE AT ELIOR! The agency is assisting the Elior group to...
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CARTRIDGE WORLD
HOW TO FOSTER BEHAVIORAL CHANGE IN ORDER TO DIMINISH THE AMOUNT OF PRINTING CARTRIDGES THROWN AWAY IN THE USUAL BIN? Sidièse has assisted the worldwide brand Cartridge World, leader of the printing cartridge, to built its brand positioning as the "tip giving partner", ecological as well as economical tips. ACTION: WEB ADVERTISING - TV - RADIO - CINEMA - STREET MARKETING - POINT OF SALE DISPLAY
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CARTRIDGE WORLD
HOW TO FOSTER BEHAVIORAL CHANGE IN ORDER TO DIMINISH THE AMOUNT OF PRINTING CARTRIDGES THROWN AWAY...
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LA LIGUE CONTRE LE CANCER
HEALTHY FOOD THAT TASTES GREAT? CELEBRITIES LOVE IT TOO! For the second year running, the agency produced the La Ligue Contre le Cancer calendar. This year TV personalities presented healthy gourmet desserts that you can enjoy without that guilty feeling. Each month we discover a new recipe with a few words from the celebrity and recommendations from the la Ligue contre le Cancer on how to maintain a healthy lifestyle. And of course, for each calendar purchased, you’re contributing to cancer research. ACTION: RELATIONAL MARKETING - PRESS ADVERTISING - POSTER CAMPAIGN - CALENDAR PRINTING
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LA LIGUE CONTRE LE CANCER
HEALTHY FOOD THAT TASTES GREAT? CELEBRITIES LOVE IT TOO! For the second year running, the agency...
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CARGLASS
Sidièse's mission? Conceive Carglass CSR report, taking into account the status of the sustainable policy. The report was founded in a more editorial spirit than the first one. Shorter (only 24 pages), it contains more than 20 interviews of internal and external contributors. Besides, the reporting was enhanced. Carglass wanted to publish a report reflecting its vision of Sustainable Development and enforce its values of solidarity, pushing mankind forward through external sights.
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CARGLASS
Sidièse's mission? Conceive Carglass CSR report, taking into account the status of the...
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GDF SUEZ
BARNABY COMES TO THE AID OF GDF SUEZ STAFF: as brand ambassadors, how can staff best answer questions about GDF SUEZ services and present the group’s innovations? To help them do so, Sidièse created a comic book featuring a main character called Barnaby, aiming to relieve the pressure on each of the “ambassador-collaborators “. What happens to him in each episode reflects the day-to-day working life of GDF Suez staff, and his adventures are directly inspired by their personal experience. ACTION: CONSULTING AND STRATEGY - INTERNAL - COMMUNICATION
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GDF SUEZ
BARNABY COMES TO THE AID OF GDF SUEZ STAFF: as brand ambassadors, how can staff best answer...
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SIDEL • PREDIS
Bottles are the best to testify: to promote Predis™, an innovative solution of PET bottles decontamination reducing significantly water consumption, Sidel chose an unusual approach to address a BtoB target, through a short movie with… bottles talking about it! An online advertising campaign completed with a dedicated website, a webcast and a stand in international professional fair. ACTION : VIDEO - WEBSITE - SCENOGRAPHY - EXHIBITION - EVENT - WEBCAST - ADVERTISING
PRINT, WEB, VIDEO, EVENT
SIDEL • PREDIS
Bottles are the best to testify: to promote Predis™, an innovative solution of PET bottles...
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